How Much Is Nolimit City Worth? The €340M Deal Explained

NoLimit CityOnline SlotsCasino Software Valuation 🕒 2 🗒️ 421

Nolimit City, the fast‑growing slot studio from Sweden, has a clear price tag attached to it: a deal valued at up to €340 million when Evolution Gaming bought the company. That number comes from a real‑world transaction, not from guesswork, and it gives a solid idea of what the market thinks Nolimit City is worth. The deal was completed in 2022, and it shows that a mid‑sized slot studio can command a very high value when it consistently produces popular games and drives strong revenue for casino operators.

The €340 million price tag is split into two parts. Evolution paid an upfront cash payment of €200 million as the base price for Nolimit City, which is already a large sum for a studio of its size. On top of that, there is an additional earn‑out of up to €140 million, which depends on how well the studio performs in the years after the acquisition. Analysts have estimated that the upfront €200 million is roughly nine times Nolimit City’s projected annual EBITDA, which was around €23 million in 2022. This means Evolution was willing to pay a premium because it expected continued growth, not just steady performance.

To understand what this number really means, it helps to compare Nolimit City to other companies. Public data and industry estimates suggest that many software and gaming studios trade at much lower revenue multiples, often in the single‑digit or low‑double‑digit range. In contrast, Evolution’s bid put Nolimit City into a much higher tier, closer to the valuations of top‑tier niche studios. Games like “Deadwood” and “Tombstone” have become long‑running hits, supporting high player engagement and strong win‑rates for operators, which makes the €340 million figure easier to justify. The valuation also reflects the studio’s reputation for high‑volatility, story‑driven slots that keep players returning over time.

Today, Nolimit City no longer exists as a separate public‑market company, so there is no current market cap or live trading price. Instead, its worth is tied to the original €340 million acquisition deal and how much it continues to contribute inside Evolution’s wider business. Company reports and industry commentary have suggested that Nolimit City adds only a small percentage to Evolution’s total EBITDA, which indicates that the €340 million includes a strategic premium for brand strength and future growth potential. For readers trying to understand Nolimit City’s value, the clearest answer remains the 2022 transaction: up to €340 million in total consideration, backed by hit games, strong player demand, and a proven track record in the global online‑casino market.

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